Your clients generally have a storyline that evolves in their work with you.

When you first encounter your client, they are a beginner of some sort. They want to grow themselves or their business, learn a skill, reach for more success, meaning or something else they don’t currently have or know how to get.

As you work with them, they begin to gain skills, stretch, expand their capacity, experience success and grow in the direction of their desired outcome.

Towards the end of your work together, your clients are beginning to step into mastery, they are taking bigger risks, feeling in command of their choices and maybe even developing a whole new set of goals inspired by this new place.

I refer to these three stages as the client’s storyline. It’s a helpful structure to identify the unique needs, challenges, problems, and desires relevant at each stage of the journey.

When you have a good sense of where your client is and what gets in their way, you can create something specifically to address the challenge. It could take the form of a product, a program, a course etc.

Here are some questions to help you think about your client’s storyline:

What does my client want at the beginning?
What do they need to learn, experience or overcome, but haven’t yet?

What does my gaining skills, growth focused, client want?
What do they need to learn, experience or overcome, but haven’t yet?

What does my advanced, high-achieving, ready to soar, client want?
What do they ready to learn, experience or overcome, but haven’t yet?

As you look at your answers, what are the solutions that come to mind?
What are you inspired to create for them?