On Creating Safety… 2 Kinds

On Creating Safety… 2 Kinds

On Creating Safety… 2 Kinds

There are two kinds of safety. The first involves knowing who you are and trusting your immediate environment enough to step out of your comfort zone and take risks. As creators, we need this fundamental sense of safety.

There is a second kind of safety that’s more global and existential. The sense that the world, in the most expansive term, is chaotic, uncertain, and downright wobbly when it comes to feeling truly safe. We can keep it at bay to some degree, but it subtly undermines our energy and well-being.

This has been on my mind lately and I went in search of wisdom from other writers.

I found this from Roshi Joan Halifax, a Zen Buddhist teacher, anthropologist, activist, hospice caregiver, and so much more.

“All too often, our so-called strength comes from fear, not love; instead of having a strong back, many of us have a defended front, shielding a weak spine… If we strengthen our backs, metaphorically speaking, and develop a spine that’s flexible but sturdy, then we can risk having a front that’s soft and open…How can we give and accept care with strong-back, soft-front compassion, moving past fear into a place of genuine tenderness? “

These are powerful words, and I know I’ve had that sense of shielding or bracing myself versus coming from a strong spine with a soft front.

I found this from Brene Brown;

“The mark of a wild heart is living out the paradox of love in our lives. It’s the ability to be tough and tender, excited and scared, brave and afraid – all in the same moment. It’s showing up in our vulnerability and our courage, being both fierce and kind.”

And this latter part really spoke to me…

“A wild heart can also straddle the tension of staying awake to the struggle in the world and fighting for justice and peace while also cultivating its own moments of joy.”

Genuine tenderness, vulnerability, and increasing one’s capacity to be with paradox seem to be at the core of maneuvering to a place of safety when the world is crazy.

I would add one more thing.

Years ago, I participated in a leadership program that involved doing challenging activities in giant redwood trees.

It was scary, but what made it doable was that when we were up in the trees, we had a belay team. They managed the ropes to ensure that we did not fall.

Along with the internal work of strengthening our spine, allowing a soft belly, and being with paradox, we all need a belay team!

Who are your belay people? Who will keep you on solid ground and open-hearted when the world gets shaky?

Intentional Collage

Intentional Collage

Intentional Collage

Right-brain processes offer so many ways to bypass the left brain censor and access intuition. One of my favorites is to create a collage.

Images tap into our sub-conscious differently than words do and can unlock a flood of insight and guidance.

There are so many ways to use collage as a self-discovery practice.

The best way to start is to set an intention. I like to create a collage with a theme or a question in mind. The collage pictured was about feminine energy.

Here are a few examples of intentions I’ve offered clients.

Create a collage of:

  • Your Quantum Self
  • Your stand or manifesto
  • The transformation you want for clients
  • A vision you want to manifest.
  • Your Creative Muse
  • Your Super Power
  • And even, your pain.

Once you have a theme, focus or intention, hold it lightly and allow your right-brain, intuitive mind to find the pictures to use. Try to limit ‘thinking’ your way through this. Your left-brain, linear mind, is where the saboteur lives and it will stifle dreaming and big visions.

When doing ‘self’ collages, it’s most powerful when you add a picture of yourself to it. I like to use my head and my hands.

Your collage doesn’t have to be big – 8 x 10 or even journal size – you can glue images right into your journal. I usually like to glue them on some heavier paper or card stock and then take a photo or scan it, size it for my journal, and print it out on computer paper. Then glue that print into the journal. It’s less bulky that way.

Once you have a collage, spend some time with it.

Journal about the energy, mood, metaphors, elements etc. Ask specific elements questions. Like, why are you here or what do you want me to know?

Post the collage where you will look at it periodically. Let it inspire and support your forward movement!

Have fun with this!

Random Acts of Marketing

Random Acts of Marketing

Random Acts of Marketing

Marketing is not something you do once, and you are done. It is something you do over and over again. This is why having a system is so important.

Most people tend to do random acts of marketing. That approach creates a constant scramble, trying a little of this and a little of that. It usually means a lot of effort without great results. Having some systems and strategies in place will make your marketing efforts easier and more effective. Below is an example of a simple marketing system that you could easily create.

A simple 5-step system:

Step 1
The first part of the system is to speak as often as possible delivering one of two talks you’ve created. (this can be via podcasts, summits, radio shows, as a guest for someone else’s list and live presentations) As you start getting known for those topics, you will get more invitations.

Step 2
Each time you speak, invite people to sign up for a free download relevant to your topic. If you are speaking ‘live’ invite attendees to sign up for a free session with you.
Notice in steps 1 & 2 that you aren’t ‘selling’ at all.

Step 3
If you offered a free download, you now have an email address and can continue to follow up. In a subsequent email, invite them to an exciting comp session. Your cool comp session should have a juicy title and be aligned with the topic of your talk.
If you spoke in person, follow up with those who signed up for the comp session and get them scheduled.

Step 4
Make an offer. The comp session is the perfect opportunity to provide value and recommend a next step to them. The next step could be working with you privately, joining a group program, or purchasing a product/course.

Step 5
Whether someone signed up for the comp session or grabbed the offer you recommend, they are on your list. You get to continue to build relationship with them. As you share regular newsletter content, resources and guidance, your new subscribers get to know and trust you. As the relationship grows they will likely purchase from you down the road.

This is one simple example of a marketing system that you can rinse and repeat.

Can you see how having a system makes your marketing so much easier? No more willy-nilly all over the place. Plus, with a system, you have the opportunity to track results and see clearly what is working and what isn’t. When you know that, you can tweak the system until the results excite you.


Setting prices: 2 factors to consider

Setting prices: 2 factors to consider

Setting prices: 2 factors to consider

Checking money in walletDo you struggle with how to price your products and programs? If so, you are not alone.

Pricing gets so tangled up with personal worth, comparison and trying to ‘get it right’. All of these can lead to confusion and hesitancy.

Here are two factors to consider in the pricing process.

1. The price speaks more to the value the client puts on the end result than on you personally.

2. The only thing to compare your price to, is the pricing of your other offers.

We have a tendency to just look at the new thing when pricing and not consider the context – meaning all our other offers and how they are priced. Your pricing needs to make sense with everything else. Your pricing can also position something as a really good deal.

Your 1:1 packages should be your highest ticket offers. And the pricing of those packages needs to be strategically high enough to position your group offer as a really great deal. If you want to offer a group program at $500 a month, your private package pricing should be double that or even more. When you have an enrollment conversation and a client isn’t ready for the private package, the group will sound like a high-value, affordable alternative. And thats exactly how you want it to work.

If you price a group program too closely to your 1:1 pricing – it devalues the 1:1. In other words the pricing lacks congruence. And it doesn’t help your potential client to make a choice.

As your business grows and you want to raise the price on your group offers, or

offer a high-end mastermind, you will also need to raise the price on your 1:1 packages to keep it congruent. Sometimes that’s a stretch. This is when it’s helpful to remember factor #1: The price speaks more to the value the client puts on the end result than on you personally. Trust that you are enough and enjoy watching clients invest in themselves for the growth and change they desire.


The Secret to More Flow

The Secret to More Flow

The Secret to More Flow

Getting into a ‘flow state’ or ‘the zone’ ensures that your best work gets the attention it deserves. Did you know that creativity jumps 500%-700% when you are in the flow state? And the brain chemicals that are a part of that flow state stay for 3-5 days, so the effects continue to work. Awesome, Yes?

When you are in the FLOW state…all the angst in the world just kinda fades away. You are fully in the moment, time passes quickly, the gremlin chatter vanishes and it allows your best, most innovative work to emerge.

And on top of all that, it feels really good!

How to get into the FLOW State with more ease.

There are activities that naturally invite the flow state. In fact, they are called High Flow Activities. These are the things you love to do, that engage you fully. They often feel like play. It can be anything from …skiing, running, reading, dancing, cooking, making art. They are things you do just for the sake of enjoyment.

The secret is that the more you do those things, (shoot for at least once a week) the more you train your brain to enter the flow state. Cool, yes?

Having more flow, leads to more flow.

And more flow means increased performance and powerful creative work.

Finally, a scientific reason to play more!