Why People Are Craving Something Different Right Now

Have you noticed this?

People aren’t just scrolling past content – they’re starting to tune out.


I find myself doing it too.

It’s not because it isn’t helpful or doesn’t have something valuable to say.
 It’s that so much of it starts to feel the same.

There’s no shortage of ideas, tips, or strategies, but even really good content doesn’t land the way it used to.

Something is shifting.

In conversations with clients, and in my own work, I’ve been noticing a deeper desire emerging.

I find myself wanting something beyond information. 
I want something I can connect with and relate to.

What makes something click is when you can see yourself or your challenge in a new way. It clicks when the idea feels personal.

People are craving participation, not just consumption.


And honestly, they’d love to be surprised.

Start here – take that great concept you have and invite interaction.

When someone engages with it – when they reflect, respond, or recognize themselves in it – that’s when it becomes meaningful. That’s what creates movement.

It’s the difference between understanding something… and actually experiencing it.

A simple shift is all you need.

If your work has been feeling a little flat, or engagement isn’t where you want it to be, it may not be about doing more.

It may be about creating space for your audience to participate.

That could be a thoughtful question.
 A short prompt.
 A moment that invites reflection.
 Or… a simple process that leads to a breakthrough.

People remember what they experience.

As you think about your work, ask yourself:

Where could I invite my audience in a little more?
 Where could I add an element of surprise and move beyond what’s expected?

Small shifts can change everything.

Your Next Sales Page: A Recipe for Success

Whether you have a product, aka a card deck, an online class, or a group program, you need a sales page. Here’s the thing you need to know: sales pages aren’t just about selling. 

They are about forging meaningful connections and sharing your soul’s work with the world. But how do you create a sales page that resonates deeply with your audience and inspires action?

Here are three essential ingredients that will get your client’s attention

1. Authenticity: The Heart of Connection

Ever stumbled upon a sales page that felt like it was written by a robot? Yeah, not exactly inspiring, right? Authenticity is the cornerstone of any successful sales page. Your audience wants to connect with a real person, not a sales pitch.

So, how do you infuse authenticity into your sales page? Simple. Speak from the heart. Share your story, your passion, and your why. Let your personality shine through your words. When you’re genuine and transparent, you build trust with your audience, and trust is the foundation of any successful relationship.

2. Clarity: Giving your reader an easy pathway

Let’s face it—nobody likes to feel confused or overwhelmed. When someone lands on your sales page, they’re looking for clarity. They want to know exactly what you’re offering, how it will benefit them, and what they need to do next.

While clarity is key, who says it has to be boring? Inject a dose of creativity into your sales page to guide your audience on a journey of discovery.

Break down your offering into bite-sized nuggets of wisdom, using playful visuals, storytelling elements, and metaphors to illuminate the path forward. Think of your sales page as a canvas—a space where you can paint a picture of possibility and invite your audience to step into a world of transformation.

By blending clarity with creativity, you create a sales page that not only informs but also inspires. Your audience will feel empowered and excited to take the next step on their journey with you.

3. Heartfelt Call-to-Action: Inviting with warmth and enthusiasm.

Your call-to-action is the final touch. Rather than ‘urging them to buy’, think of it as extending a heartfelt invitation.

There is no need to use pushy sales language; simply approach your call-to-action with warmth and sincerity. Invite your audience to join you on a journey of growth, transformation, and empowerment. Whether it’s “Let’s embark on this journey together” or “I can’t wait to support you in reaching your goals,” infuse your CTA with genuine enthusiasm and gratitude for the opportunity to serve.

By inviting from the heart, you create a safe and welcoming space for your audience to take the next step. They’ll feel valued, appreciated, and inspired to say “yes” to what you have to offer.

Writing sales pages is an art form. It’s a delicate dance between authenticity, creativity, and heartfelt connection. By sharing your story, guiding with clarity and creativity, and inviting with grace and gratitude, you’ll create sales pages that not only sell but also soulfully serve. So, let your creativity run wild, infuse your sales pages with heart, and watch as yeses roll in.

Finding the Next Iteration

I often say that the best product yields from the second, third, or even fourth iteration. This means not sticking with the first idea you get—or at least not the first version of that idea.

So, once you have an idea – how do you iterate?

As you work on your idea, it’s important to get validation of that idea. You can do that by working with your prototype, testing the ideas with others getting feedback, and running your idea through various prompts or perspectives to see what shows up.

Prototype
Whether it’s a super rough prototype or a more polished one, using it will give you feedback.

Does it work as you expected it to?

What do you notice as you work with it?

How could it work better?

Is there too much of something or not enough of something?

Take the feedback and head back to the drawing board. There may be a new iteration coming.

Testing your idea
Your prototype allows you to have others engage with your product. Gather a few clients to use the product and pay attention to their responses.

Do they have questions?

Was it easy for them to understand?

Did they get the results you expected?

Are they excited to engage?

Take the feedback and head back to the drawing board. There may be a new iteration coming.

Prompts and perspectives
It’s easy to get attached to our product looking or behaving in a specific way. Prompts and perspectives can give you new ways to look at it. Here are a few examples.

S.C.A.M.P.E.R. is a great tool to use – each letter stands for new ways to explore your idea. For example:

S is for substitute – what element or process could you substitute with something else?

M is for minimize or maximize
What if your product was smaller?
What if the audience was smaller and very specific?
What if the product were cut in half?
What if the product were bigger? What if it was not contained in it’s current shape or form?
What if it could be easily accessed globally?

Mindmap & Metaphors
Start with a metaphor and mindmap associations that come to mind. These types of exercises can shake things loose in your thinking.

If my product were a spider? Mindmap all the aspects related to spider as a metaphor

If my product were a symphony? Mindmap everything that comes to mind.

If my product was a travel adventure? Mindmap everything that comes to mind

Take any new ideas showing up and head back to the drawing board. There may be a new iteration coming.

My final words are, don’t settle for the first idea that comes – more and better are sure to follow.

New Way to Create Affirmations

The use of affirmations has been around for quite a while. I’ve tried them and really question their effectiveness. I can tell myself that I easily lost ten pounds and feel great, or I’m a client magnet and have more than enough clients. 

But if it’s not true when I say it, there will be a gremliny voice underneath that says, yah right. It creates resistance – and that defeats the intention of an affirmation to change our thinking.

I’ve recently learned a NEW way to do affirmations that don’t trigger resistance and actually encourage action in service of what is being affirmed.

It comes from Hal Elrod’s book Miracle Morning – highly recommended by the way.

He confirmed my thoughts about affirmations’ limited effectiveness and created a formula that will make a difference—what he calls results-oriented affirmations.

First, come up with a meaningful outcome you want in your life. I can use the ones I mentioned above. The next step is to make a commitment to have that.

The affirmations formula:

I am committed to ___________ no matter what – there is no other option.

My affirmations:

I am committed to losing ten pounds, no matter what – there is no other option.
I am committed to being a client magnet and having more than enough clients, no matter what – there is no other option.

What a different feel these have – no resistance.  

Hal also recommends journaling about why this is important.

You can adapt the affirmation this way:

I am committed to _______________ so that/because
meaningful reason 1
meaningful reason 2
meaningful reason 3

When you are committed to something, the ‘hows’ will present themselves.
If you really want to make sure this outcome happens, take one more step and write down actions you will take to ensure you follow through with the commitment.

So, instead of relying on magical thinking to bring these outcomes  – you have some control over success.

Saying the new affirmations daily reminds you of your commitment and keeps you focused on getting the life you want.

To learn more, The Miracle Morning, Hal Elrod

On Creating Safety… 2 Kinds

There are two kinds of safety. The first involves knowing who you are and trusting your immediate environment enough to step out of your comfort zone and take risks. As creators, we need this fundamental sense of safety.

There is a second kind of safety that’s more global and existential. The sense that the world, in the most expansive term, is chaotic, uncertain, and downright wobbly when it comes to feeling truly safe. We can keep it at bay to some degree, but it subtly undermines our energy and well-being.

This has been on my mind lately and I went in search of wisdom from other writers.

I found this from Roshi Joan Halifax, a Zen Buddhist teacher, anthropologist, activist, hospice caregiver, and so much more.

“All too often, our so-called strength comes from fear, not love; instead of having a strong back, many of us have a defended front, shielding a weak spine… If we strengthen our backs, metaphorically speaking, and develop a spine that’s flexible but sturdy, then we can risk having a front that’s soft and open…How can we give and accept care with strong-back, soft-front compassion, moving past fear into a place of genuine tenderness? “

These are powerful words, and I know I’ve had that sense of shielding or bracing myself versus coming from a strong spine with a soft front.

I found this from Brene Brown;

“The mark of a wild heart is living out the paradox of love in our lives. It’s the ability to be tough and tender, excited and scared, brave and afraid – all in the same moment. It’s showing up in our vulnerability and our courage, being both fierce and kind.”

And this latter part really spoke to me…

“A wild heart can also straddle the tension of staying awake to the struggle in the world and fighting for justice and peace while also cultivating its own moments of joy.”

Genuine tenderness, vulnerability, and increasing one’s capacity to be with paradox seem to be at the core of maneuvering to a place of safety when the world is crazy.

I would add one more thing.

Years ago, I participated in a leadership program that involved doing challenging activities in giant redwood trees.

It was scary, but what made it doable was that when we were up in the trees, we had a belay team. They managed the ropes to ensure that we did not fall.

Along with the internal work of strengthening our spine, allowing a soft belly, and being with paradox, we all need a belay team!

Who are your belay people? Who will keep you on solid ground and open-hearted when the world gets shaky?

Intentional Collage

Right-brain processes offer so many ways to bypass the left brain censor and access intuition. One of my favorites is to create a collage.

Images tap into our sub-conscious differently than words do and can unlock a flood of insight and guidance.

There are so many ways to use collage as a self-discovery practice.

The best way to start is to set an intention. I like to create a collage with a theme or a question in mind. The collage pictured was about feminine energy.

Here are a few examples of intentions I’ve offered clients.

Create a collage of:

• Your Quantum Self
• Your stand or manifesto
• The transformation you want for clients
• A vision you want to manifest.
• Your Creative Muse
• Your Super Power
• And even, your pain.

Once you have a theme, focus or intention, hold it lightly and allow your right-brain, intuitive mind to find the pictures to use. Try to limit ‘thinking’ your way through this. Your left-brain, linear mind, is where the saboteur lives and it will stifle dreaming and big visions.

When doing ‘self’ collages, it’s most powerful when you add a picture of yourself to it. I like to use my head and my hands.

Your collage doesn’t have to be big – 8 x 10 or even journal size – you can glue images right into your journal. I usually like to glue them on some heavier paper or card stock and then take a photo or scan it, size it for my journal, and print it out on computer paper. Then glue that print into the journal. It’s less bulky that way.

Once you have a collage, spend some time with it.

Journal about the energy, mood, metaphors, elements etc. Ask specific elements questions. Like, why are you here or what do you want me to know?

Post the collage where you will look at it periodically. Let it inspire and support your forward movement!

Have fun with this!