Marketing is essential and the truth is, some of the things you try will work and some won’t. When you have a string of actions that don’t work it can lead to “marketing burnout”. One of the definitions of burnout is fatigue or frustration from devotion to a cause that failed to produce the expected reward. Signs of “marketing burnout” are similar to other types of burnout.
Your momentum is driven by your “Will”, the energetic force that gets you into action. It helps you actually get your ideas created and implemented in your business. The six stages of “willing” described in The Act of Will by Roberto Assagioli offer a helpful framework, especially if you are stalling out on your project. Knowing what stage you are in can provide insight on how to get back into action.