Ready to Create Products? 3 Mistakes to Avoid

If you want something new to happen in your business, you need to create products and this is where to start. There are basically 3 mistakes to avoid and I’m sharing the steps to take instead.

Mistake #1: You offer 1:1 services only.
If this is you –  you have just put a giant lid on yourself. There is no room to grow. It’s all dependent on how many hours you can put in.

A product-based business model can change that. Products have the power to transform lives and transform your business.

By product. I mean: ebooks, downloads, card decks, home study programs, keynotes, bootcamps, signature programs, even how you package your 1:1 service offerings – they are all “products.”

Mistake #2: Copy cat syndrome.
It doesn’t serve you or your clients to regurgitate someone else’s expertise – they want you.

Claim your wisdom, your expertise and take a stand. The first step is being willing to know what you know. Second step is to bring your unique energy, style, preferences and authentic flair to it. Third step – find your inner rebel. Your inner rebel takes a stand for your clients. Your inner rebel has an opinion.

Mistake #3: Chasing shiny objects and wild tangents
This can be costly in terms of time, money and energy.

Create with a product strategy in mind. There are three parts to a good product strategy.
1. You want to create specifically for your ideal clients
2. You want to create products that establish your expertise
3. You want your products to flow from one to the next – you want them to fit together like pieces of a puzzle.

I recommend creating 3 products that fit together so beautifully that your clients will naturally and easily flow from one to the next. This is so much better than creating a random assortment of products that don’t invite a next purchase. This will generate more profit for you and give you more ease and freedom.

To dive in more, go here: Create Products! 4 Easy Steps to More Clients, Money & Freedom


NEW Product: Leader vs Leader Cards

Leader-vs-leaderLeader vs Leader Cards
What makes a leader great?
This question is the starting place for Leader vs Leader. Using this deck of 64 historical leaders to facilitate conversations on leadership will give you plenty of material to work with.
By comparing two historical leaders to each other you encourage reflection and engagement.
One way to use Leader vs Leader in a group setting is to pair participants up and give each a Leader vs Leader card. The pairs engage in conversation about the traits, accomplishments and impact of each leader to determine who was the better leader of the two and why. You then bring everyone together to share the learning. Expect this to be a high energy activity with lots of learning.
If you are engaged in leadership development through facilitation, coaching, training or teaching, this would be a great tool for you.
Learn More Here: Leader vs Leader

Kick off fall with these ready to go tools

Fall is a great time to launch a program, class or workshop. Everyone is gearing up to learn and get focused. Here are two ready made programs and one awesome how to on creating your own workshops. 

Sayit-hearitA Ready To Go Communication Workshop
Don't have a workshop ready to go? No problem. Communication is a topic that can work with so many audiences and niches. Say It! Hear It! is a 3 hour workshop completely developed with scripts, time-lines, agenda, activities, homework, participant folder & follow up. EVERYTHING is included, except the people. Extensive marketing & facilitation instruction included plus 10 activities and exercises.
Fabulous workshopWhat A Fabulous Workshop
How to: Produce a Profitable & Successful Workshop
If you plan to create your own workshop – start here. Learn exactly how to maximize every aspect of the workshop to create a greater profit and raving fans who can't wait to roll into your next program.

You will learn:

  •  Everything from soup to nuts on how to run a successful workshop
  • A little secret about how to make an extra $2,000 to $3,000 on a small workshop
  • Exactly what makes an outstanding workshop and have the attendees rave and give killer testimonials
  • How to find the best space/location
  • How to fill the rooms and get butts in those seats
  • What you have to prepare for your handouts or offer letter
This training program is offered as a downloadable MP3 recording along with a PDF cheat sheet.
Learn More Here: What A Fabulous Workshop

Renew-youRenew You! Love Your Life Coaching Program
Wouldn't it be cool to launch your own 90 day coaching program this fall? This one is completely done for you and all you bring is your awesome coaching. 
This program is created by Emma-Louise Elsey over at the Coaching Tools Company. She is a master at creating coaching tools, worksheets and processes so you know this program will be excellent. 
The Renew You!  90 day coaching program in a box is a fully brandable program and comes with 14 forms, marketing materials and facilitators guide.
Here's the 3 month layout:
  • Month 1: Discover What Makes Your Heart Sing – connect participants with their joy and vitality
  • Month 2: Spring Clean Your Life – all about letting go of toxic relationships and energy zappers
  • Month 3: Design Powerful Goals and Craft Supportive Habits to set them up for success!
The program is a perfect introduction to coaching and can be adapted for many target audiences. It could also be adapted for a group counseling program.

Great Assessment Tool For Coaches

Nine box 2.0Assessments are a great tool for coaches whether working privately or within organizations. They enhance your professionalism and provide a valuable foundation for the coaching engagement.

Nine Box 2.0 Coachability Assessment is a new tool designed specifically for the coaching industry. It is powerful, easy to use and affordable.

It measures key elements related to performance and openness to feedback. It identifies the strengths and the gaps in self efficacy, time management, decision making, emotional well-being, self-awareness, self-responsibility, behavior change and openness to feedback. These are all essential skills for success.

What a powerful way to engage a prospect or a new client. Not only is it perfect for individual coaches, it is a powerful tool to take into organizations.

It comes packaged with FIVE Assessments

Learn More Here: Nine Box 2.0 Assessment

Love working with Images? Try this cool new tool!







Images open the mind to new ways of thinking, new insights and new perspectives. If you want to explore something deeply with a client, especially when the logical mind resists, try using images.  The reason they work so well is that they get past the linear censor and go right to the right brain, intuitive wisdom place.

This new deck  – JICT images, offers 72 evocative images, open-ended questions and a guidebook with tips on how to use the deck.  And even better news – it's on sale this week as part of the CoachingToys holiday sale  (save $15)

Check it out here: JICT Images