Our culture values ‘sun’ > action, achievement, progress, productivity. As a whole we have been too much sun. The pandemic however has forced us to collectively stop, slow down and stay home. Anytime you have been in bright sun for a long time and get thrown into night-time with nothing but a sliver of moon, it’s going to be hard to find your way. But your eyes will adjust.
This is a fun way to look at choices with new eyes. It works best when you (or a client, student, friend etc.) have multiple options and are having trouble choosing or perhaps prioritizing.
Marketing is essential and the truth is, some of the things you try will work and some won’t. When you have a string of actions that don’t work it can lead to “marketing burnout”. One of the definitions of burnout is fatigue or frustration from devotion to a cause that failed to produce the expected reward. Signs of “marketing burnout” are similar to other types of burnout.
There is abundant research pointing to the benefits of mindfulness including; stress reduction, increased insight and improved memory and focus. Taking mini breaks during this busy season can keep you grounded and focused.
Your momentum is driven by your “Will”, the energetic force that gets you into action. It helps you actually get your ideas created and implemented in your business. The six stages of “willing” described in The Act of Will by Roberto Assagioli offer a helpful framework, especially if you are stalling out on your project. Knowing what stage you are in can provide insight on how to get back into action.